Analytics - User Acquisition

Learn about fundamental concepts of Superlinked.

In this use case we are going to embed our user data in order to draw relevant conclusions our user acquisition.

Recently we have run 2 campaings - an older one at the end of August, and a more recent one right before Christmas, 2023. The first campaign operated with more generic messages, while the latter one was aided by XYZCr$$d, a made up influencer.

In terms of user data, we have

1. the ad creative the users clicked on

2. the signup date as a unix timestamp

3. and the average daily activity (measured in API calls / day)

Embedding those inputs in a vectorspace allows us to cluster them and find meaningful user groups.

To understand the embeddings we will

• create a UMAP visualisation

• and examine the cluster labels' association with initial features

Follow along in this Colab

Google Colab